Star Trek Into Darkness: A Creative PR Stunt

I have to admit, I'm not a Star Trek fan. I'm not even sure if I've ever watched any of the Star Trek movies. Nevertheless, I have to say "WOW", when I think of the latest PR stunt for the upcoming movie "Star Trek Into Darkness".

On 23rd March the "Earth Hour 2013" took place. You haven't heard of that? Well, me neither.

A Revolutionary Way of Promoting Psycho

Wow, I'm working here on a post draft, which I created one month (!) ago - Instead of blogging, I was busy with amazing but time-consuming projects for university. I hope you forgive me and enjoy my post about the creative promotion of PSYCHO:

Last weekend I went to the cinema and saw the new movie "Hitchcock". To be honest: Until then I hadn't known much about Alfred Hitchcock and his movies. I haven't even seen "Psycho", which I really want to watch now after seeing "Hitchcock".

The Sound of Music - Unwanted Nation Branding?

What comes into your mind, when you think of Austria: Skiing? Mountains? Mozart? Arnold Schwarzenegger (unfortunately often a synonym for Austria)? The Sound of Music? - I can assure you that Austrians - and I know that for sure, because I am one myself -  would probably list these things themselves except for one: They would never bring up The Sound of Music, because the majority would never have even heard of it, let alone have seen it. 

An outstanding movie supported by an effective PR campaign

Les Misérables - I saw it a few years ago in the Opera House of Graz and was deeply impressed. Yesterday I finally went to the cinema and watched its film adaptation. I was wondering how they had adapted the musical to the screen and if the story itself didn´t become more important than the music. But it didn´t. The movie absolutely exceeded my expectations. It is a lot more emotional and intense than the live show. This is because the actors' faces are shown in close-ups during most of the songs, which means you not only hear the emotion through their voices, but you can also see it in their eyes. Even though the movie is 158 minutes long, it never gets boring or lengthy. 

Rebecca - The end of a show because of poor PR?

It was in July 2012, when I could finally see the amazing musical show Rebecca in Stuttgart. It was promoted as the most thrilling musical show ever and “hell, yes!” – that's exactly what it was. Rebecca fascinated me from the first scene – it was the perfect package of an exciting story, an impressive stage setting, catchy songs and highly professional actors. For that reason I liked it much better than many other musical shows like Wicked, Cats, Starlight Express and The Rocky Horror Picture Show. In short, I have become an absolute fan of Rebecca.

Wicked - A story about influencing the public's perception

In October 2012 I saw the musical show "Wicked" in London. I really enjoyed it, even though most of the songs weren't very catchy. However, I liked the stage setting, the actors, the dance performances and not to forget the generous student discount. But the best element of the show is (fortunately) its story. It is not only about the friendship of two girls, but also about how the public's perception can be influenced. The whole show plays with this phenomenon and therefore at the beginning of the show things reveal in a different light than they do in the end.