Star Trek Into Darkness: A Creative PR Stunt

I have to admit, I'm not a Star Trek fan. I'm not even sure if I've ever watched any of the Star Trek movies. Nevertheless, I have to say "WOW", when I think of the latest PR stunt for the upcoming movie "Star Trek Into Darkness".

On 23rd March the "Earth Hour 2013" took place. You haven't heard of that? Well, me neither.